As the lifeblood of any good website, app, product, or piece of collateral, excellent copy does exactly two things: it reads well, and it converts. Throughout my career, I’ve had the opportunity to work on a ton of different types of copy, learning how to reach different audiences where they live and write with authority on a wide range of topics. In fact, if you printed out all the copy I've written since I started writing professionally, the pile would probably weigh as much as I do. Take a look. (Every word of copy written by me and only me. Some samples were, of course, ghostwritten.)

JUMP TO:

B2B Video • B2B Ebooks • Web Copy • Product Descriptions • Social Copy • Assorted Collateral • SEO Copy


B 2 b   v i d e o   c o n t e n t

Archbright - Mozzo Walkthrough

Takasago - Flavor Macro Trends

Cox Business - Cradlepoint Setup

Blue Yonder - Warehouse Management

Ryan - Tax.com Overview

WindStream - Kinetic Sales Training


b 2 b   e b o o k s

Answering the Call for Cognitive: Meeting the Supply Chain Challenges of Today with the Solutions of Tomorrow

From Complexity to Clarity: AIOps Across Cloud Deployments Utilizing IBM Products


w e b s i t e   c o p y

A good website doesn't just need good copy. It needs good copy that converts. Whether that means turning visitors into satisfied buyers, loyal readers, or engaged subscribers, my copy is conversion-optimized at the highest possible level. Always human-written.

Healthcare Industry

 

Legal Industry

 

Other Miscellaneous Website Copy

Outhouse Media
(design and copy)

Top Line Incentives
(site design and copy)

Patrick Cain Designs


p r o d u c t   d e s c r i p t i o n s

I’ve written quite a lot of descriptive product descriptions over the years. The product descriptions I cooked up for Diem are some of my favorite samples, and they’re also some of the most fun. Go ahead and click on each image to expand.


s o c i a l   c o p y

Here is a small sampling of some social copy I’ve created. Click on each image to expand. You can see even more social content here.


a s s o r t e d   c o l l a t e r a l

Media Kit for Client (also designed)

Media Kit for Client (also designed)

OptEffect Personal Quiz (also designed)

OptEffect Personal Quiz (also designed)

Top Line Incentives Lookbook (also designed)

Top Line Incentives Lookbook (also designed)


s e o   c o p y

From keyword-optimized site copy to guest blog posts, I've written an absurd amount of SEO copy in my day. I've covered subjects from financial management and debt resolution, to fire safety equipment, to office decor, to home improvement and...mold remediation. (Lots and lots of mold remediation. Seriously.)

5 Essential Tips for Furnishing the Living Room

Credit Card Settlement and Clearing Your Doubts

GreenRecs - Marijuana Treatment for Seizures in Children - New Findings Are Discovered

GreenRecs - What Patients Count as Qualified for a Medical Marijuana California Card?

How Can You Prevent a Fire?

Outdoor Fire Features Add a Stunning Touch to Your Outdoor Decor